Social media is becoming the ‘digital high street’ for products and brands we’re interested in – with most of us scrolling through 25 – 50 brand posts or paid advertisements on various social media channels before we’ve even left for work in the morning. If you fall into the category of people who scroll through […]
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What’s a digital growth strategy and why all businesses should have one?
In a world where people spend a large portion of their day online, it’s paramount that businesses implement a digital growth strategy and have considered how it could help the business expand. A digital growth strategy isn’t just setting social campaigns and waiting for the likes, shares and comments on your content. Digital growth strategies […]
Inbound marketing is the new marketing
Ever since the beginning of business, marketing has been vital. Making sure the world knows who you are and why they need you in their lives is the key to success, helping propel your brand into the big leagues. But, how you should go about your marketing has seen a shift. Gone are the days […]
Digital trends for the insurance industry that cannot be ignored
Technology is constantly evolving, and it’s doing it faster than anyone could’ve predicted. Not long ago, concepts like social selling and voice search seemed like a far-off dream, but now they’re prevalent across industries and a steadfast part of marketing. So, with this in mind, what does the future hold in terms of digital trends […]
Leads vs. prospects – Should you treat them differently?
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