Ever since the beginning of business, marketing has been vital. Making sure the world knows who you are and why they need you in their lives is the key to success, helping propel your brand into the big leagues. But, how you should go about your marketing has seen a shift. Gone are the days of Mad Men and their billboards, catchy slogans, and newspaper advertorials. Now it’s all about inbound marketing.
What is Inbound Marketing?
To explain more about inbound marketing, we’ll start with outbound marketing. This is the older, more traditional method of attracting customers, and it worked by finding customers and bringing them to you. It’s an obvious, in your face kind of strategy where brands are all shouting to be heard, using things like TV ads and billboards to show the world they’re here. It’s a strategy that worked for many years, but times are changing. Enter inbound marketing.
Inbound marketing is a smart strategy that uses pull marketing to attract new business and build awareness around a brand. Rather than chasing after them, you make your business so appealing that they come to you instead. It can include a number of different marketing methods, such as blogs, social media, PPC, SEO, and events, making sure your company is ‘out there’ without having to shout about it.
Why is it So Popular?
There are plenty of reasons why inbound marketing is so popular and why 60% of all European companies now use it to gain leads. Here are just a few:
How You Can Use Inbound Marketing
In the financial services sector, there are many ways you can start implementing inbound marketing. For example, by providing financial and insurance advice through blogs, you’ll be able to show your audience that you’re an expert in your field and gain their trust. You can also use data to personalise your marketing to your audience’s needs, something that’s being demanded by 80% of consumers, and create content they actually want to see.
This is only a brief introduction to B2C and B2B inbound marketing, so if you want to know more then be sure to get in touch with our digital marketing experts at Vitale. We can tell you more about how it can benefit your business and which marketing tactics would work best.