We are really pleased to be accepted as a BIBA Associate member and are the first digital and technology agency to be able to display the BIBA badge! We have specialised within the insurance market for quite a few years and have created a suite of digital, web and CRM solutions that are designed exclusively […]
The tide has turned: in-person sales are no longer the lead to success they once were. Although they’re of course still important, the main driver to B2B sales growth success in 2022 is digital, and e-commerce channels are the key purchasing gateway for many corporate buyers. Yet several misconceptions persist across multiple B2B sectors – […]
How MGAs, brokers and insurers can use digital marketing to fuel rapid growth Modern digital marketing has transformed the way we consume and e-commerce is booming globally, yet the insurance sector is lagging behind in adapting to this new way of doing business – particularly in niche B2B business lines. Early adopters in the UK’s […]
The shift within broking to go digital isn’t anything new, particularly for personal and general commercial lines however we are seeing a big shift in digital adoption for more niche business lines – particularly for growth into new territories. We hear from clients that it’s a real challenge to grow premium in existing or new […]
Our team at Vitale Digital are looking forward to collaborating with r10 and the other partners of the ecosystem to drive digital change within the London Insurance Market. All the partners are best in class and at the forefront in their area of expertise and technology. ‘It was a natural fit for Vitale to become […]
Disruptive technologies. Everybody’s throwing this phrase around but how many actually understand what the process is? You only need to look to other industries which have been transformed through technological advancement. Uber, Air BnB and Netflix have broken the operating moulds in their respective industries. Now at the touch of an app you can check […]
Despite doing everything you can to drive traffic to your website, it’s a frustrating fact that the average B2B website typically only converts around 2% on a user’s first visit. So with this in mind, we focus on boosting that number with a variety of digital outreach tactics to engage, reconnect and increase leads to […]
If you are involved in the world of marketing, it’s quite likely you’ve come across inbound and outbound marketing. For those not so familiar, outbound marketing is more traditional, using advertising on channels such as TV, radio, magazines, billboards and telemarketing. Inbound marketing, using content to influence the sales cycle, relies on more organic reach […]
If you suspect that your marketing campaign isn’t driving sales as efficiently as you’d like, much of your progress – or lack of it – could be down to targeting. At Vitale Digital, one of our key focuses is putting your ads in front of an audience that is receptive to your product or service. […]
Have you ever noticed being ‘followed’ around the internet by ads related to a company or product you’ve previously shown an interest in online? If yes, then you’ve been party to a digital lead nurturing campaign, whether that’s via Social remarketing or Google remarketing. With the advent of remarketing and identity-based marketing, it’s never been […]