Whilst remarketing focusses on audiences that are unknown, identity-based marketing is based on combining your customer email list with display advertising and social media networks, utilising three of the most powerful lead generating channels. Google’s Customer Match and Facebook’s Custom Audience allows advertisers to upload an email list of your own customers, subscribers or users […]
As the number of digital tactics and channels increase, and the approach becomes progressively customer-focused, the sales funnel has evolved to meet these changing dynamics. The updated funnel isn’t just about capturing leads and selling, but a lead-nurturing pathway to conversion and retention through contextual engagement. According to a Demand Gen Report, companies that excel […]
If you want to build your business and professional network through social media, LinkedIn is, without doubt, the most effective social platform. At Vitale Digital, we work with LinkedIn Sales Navigator, the most popular paid-for social media tool that generates bespoke leads by finding the best prospects from the 590 million global subscribers. As part […]
As an agency that focuses on supporting clients within the financial services industry, we encounter a common challenge faced by our clients – how to demystify the various products and services to communicate their message effectively, in an engaging way that also delivers ROI. With a strategy centred around inbound marketing, we have seen a […]
The digital marketing landscape is constantly changing, which means B2B lead generation tactics are always evolving too. Here are Vitale Digital’s top tips for boosting lead generation in the insurance industry. 1. Gated Content (also known as a lead magnet) – if you want to generate leads, it’s essential to gain contact details so you can build […]
At Vitale Digital, we specialise in generating leads that convert for our clients within the Financial Services sector and one of our leading solutions is to use LinkedIn to nurture and influence prospects through the digital sales funnel, resulting in warm leads that are ready for a conversation. Facts to consider 93% of B2B marketers […]
Lead generation for any industry can be difficult to master. The internet now plays a huge part in most customer journeys (especially within finance and insurance) so ensuring your digital lead generation has a focused strategy is key. Here are some of the digital tactics we use to increase credible leads and aid lead generation […]
Marketing automation enables you to engage audiences with personalised and highly relevant conversations through campaigns, premium content and email marketing, helping build communication with potential customers. What marketing automation also does it to mechanise those laborious and monotonous marketing activities, leaving you more time to focus on scaling growth and maximising the return on investment […]
Social media is becoming the ‘digital high street’ for products and brands we’re interested in – with most of us scrolling through 25 – 50 brand posts or paid advertisements on various social media channels before we’ve even left for work in the morning. If you fall into the category of people who scroll through […]
In a world where people spend a large portion of their day online, it’s paramount that businesses implement a digital growth strategy and have considered how it could help the business expand. A digital growth strategy isn’t just setting social campaigns and waiting for the likes, shares and comments on your content. Digital growth strategies […]