The shift within broking to go digital isn’t anything new, particularly for personal and general commercial lines however we are seeing a big shift in digital adoption for more niche business lines – particularly for growth into new territories. We hear from clients that it’s a real challenge to grow premium in existing or new […]
Disruptive technologies. Everybody’s throwing this phrase around but how many actually understand what the process is? You only need to look to other industries which have been transformed through technological advancement. Uber, Air BnB and Netflix have broken the operating moulds in their respective industries. Now at the touch of an app you can check […]
Despite doing everything you can to drive traffic to your website, it’s a frustrating fact that the average B2B website typically only converts around 2% on a user’s first visit. So with this in mind, we focus on boosting that number with a variety of digital outreach tactics to engage, reconnect and increase leads to […]
If you are involved in the world of marketing, it’s quite likely you’ve come across inbound and outbound marketing. For those not so familiar, outbound marketing is more traditional, using advertising on channels such as TV, radio, magazines, billboards and telemarketing. Inbound marketing, using content to influence the sales cycle, relies on more organic reach […]
If you suspect that your marketing campaign isn’t driving sales as efficiently as you’d like, much of your progress – or lack of it – could be down to targeting. At Vitale Digital, one of our key focuses is putting your ads in front of an audience that is receptive to your product or service. […]
Have you ever noticed being ‘followed’ around the internet by ads related to a company or product you’ve previously shown an interest in online? If yes, then you’ve been party to a digital lead nurturing campaign, whether that’s via Social remarketing or Google remarketing. With the advent of remarketing and identity-based marketing, it’s never been […]
Whilst remarketing focusses on audiences that are unknown, identity-based marketing is based on combining your customer email list with display advertising and social media networks, utilising three of the most powerful lead generating channels. Google’s Customer Match and Facebook’s Custom Audience allows advertisers to upload an email list of your own customers, subscribers or users […]
As the number of digital tactics and channels increase, and the approach becomes progressively customer-focused, the sales funnel has evolved to meet these changing dynamics. The updated funnel isn’t just about capturing leads and selling, but a lead-nurturing pathway to conversion and retention through contextual engagement. According to a Demand Gen Report, companies that excel […]
If you want to build your business and professional network through social media, LinkedIn is, without doubt, the most effective social platform. At Vitale Digital, we work with LinkedIn Sales Navigator, the most popular paid-for social media tool that generates bespoke leads by finding the best prospects from the 590 million global subscribers. As part […]
As an agency that focuses on supporting clients within the financial services industry, we encounter a common challenge faced by our clients – how to demystify the various products and services to communicate their message effectively, in an engaging way that also delivers ROI. With a strategy centred around inbound marketing, we have seen a […]