Why do our Clients choose HubSpot for their CRM?
Our client’s choose HubSpot for many reasons, primarily centred around its functionality as an all-in-one platform for sales, marketing, customer service, and customer relationship management (CRM).
Here’s some of the key reasons our client’s love it:
HubSpot offers a suite of tools that support marketing (such as email marketing, social media management, content creation, and SEO optimisation) and sales (such as lead tracking, pipeline management, and email automation), all in one platform. This integration simplifies processes and reduces the need for multiple software systems. It gives our client’s one view of the customer which we utilise within our reporting.
HubSpot is known for its user-friendly interface. Even businesses without a dedicated IT team can set up and use HubSpot with minimal technical expertise, making it accessible to small and medium-sized businesses.
HubSpot provides detailed reporting features that allow businesses to track the performance of their marketing campaigns, sales activities and customer service metrics. The platform makes it easy to gain insights into what’s working and where improvements are needed.
HubSpot’s free CRM is a major draw, enabling businesses to manage and organise customer data, track interactions, and improve customer relationships. The CRM integrates seamlessly with HubSpot’s marketing, sales, and service tools.
HubSpot can grow with a business. It offers different tiers of service, from free tools to more advanced, paid options, making it a good fit for businesses of all sizes, from startup to enterprise.
HubSpot allows businesses to automate various processes, such as lead nurturing, follow-ups, and email marketing. This helps our client’s save time and ensures a more consistent customer engagement.
HubSpot provides a wide range of educational resources, including HubSpot Academy, which offers free training on various aspects of marketing, sales, and CRM. Their customer support team is also well-regarded for being responsive and helpful – however we work with our clients to train their teams as quite often, they only use defined aspects of the platform and they need it to work for them bespokely.
HubSpot integrates with numerous third-party tools and apps, including email platforms, social media, content management systems, and other marketing software. This flexibility makes it easy to connect HubSpot to the rest of a business’s technology stack – we often integrate with transactions platforms like Quote and Buy platforms so there is a seamless data exchange available for reporting.
These features make HubSpot appealing for businesses that want to streamline their marketing, sales and service operations while benefiting from integrated insights across all customer-facing activities.
Our team would be more than happy to talk through our training, customisation and implementation solutions!