An Overview
A leading law firm was being held back by an outdated website platform that made it difficult to manage content, improve search performance and evolve its digital presence.
Vitale replatformed the website onto WordPress, creating a modern and flexible foundation for the firm’s digital marketing, before implementing an ongoing SEO and content strategy focused on increasing visibility for commercially valuable searches.
The result was a 400% year-on-year increase in website traffic, a 100% increase in enquiries and record levels of enquiries generated through the website.
The challenge they faced
The firm’s existing website was built on an outdated CMS that no longer provided the flexibility needed to support its digital ambitions.
Managing and developing content was difficult, while the limitations of the platform restricted opportunities to improve the site’s search visibility, user experience and conversion journey.
The challenge was therefore bigger than SEO alone. The firm needed a modern website platform that could provide the foundations for long-term organic growth, while making it easier for prospective clients to discover relevant expertise and make an enquiry.
The Problems That
Demanded Action:
An outdated website CMS
The existing CMS had become restrictive and difficult to manage. The firm needed a more flexible platform that could support new content, ongoing optimisation and future development without being constrained by outdated technology.
Limited organic search visibility
The firm’s expertise wasn’t being reflected in its search presence. Key services needed greater visibility for the searches prospective clients were making when actively looking for legal support.
Content wasn’t reaching its full potential
The firm’s existing knowledge and expertise provided a strong foundation, but the website needed a clearer content structure and strategy aligned with search behaviour and the needs of prospective clients.
Traffic needed to translate into enquiries
Increasing rankings and website visits wasn’t enough. The new website and SEO strategy needed to create clearer journeys between search, relevant expertise and making contact with the firm.
How VITALE created the foundations for sustainable organic growth
Vitale combined website development, SEO, content and ongoing optimisation to transform the firm’s digital presence.
Rather than treating the website rebuild and SEO as separate projects, the new platform was developed around the firm’s longer-term search and marketing requirements.
Website: Replatforming onto WordPress
VITALE migrated the firm away from its outdated CMS and rebuilt the website on WordPress, providing a more modern, flexible and manageable platform.
The new website created stronger foundations for ongoing development, allowing content to be created and optimised more efficiently while giving the firm greater flexibility over how its services, expertise and insights were presented.
SEO: Building visibility around valuable searches
Keyword and competitor research identified opportunities across the firm’s key practice areas, helping prioritise the searches most likely to connect the firm with prospective clients.
Existing and new pages were optimised around relevant search intent, while performance data was used to continually identify opportunities to strengthen organic visibility.
Content: Turning expertise into search visibility
A targeted content strategy connected the firm’s knowledge and expertise with the questions and legal issues prospective clients were actively searching for.
This helped expand the firm’s organic footprint beyond its core service pages while creating useful routes into relevant services and expertise.
Optimisation: Turning increased traffic into enquiries
As organic visibility increased, performance was reviewed across rankings, landing pages, user journeys and enquiries.
This allowed Vitale to continually refine the website and SEO strategy around what was generating meaningful results, ensuring growth in traffic was translating into genuine opportunities for the firm.
The numbers tell the story
Replatforming the website created the technical and content foundations needed to support a much stronger organic search strategy. Combined with ongoing SEO, content development and optimisation, the new website significantly increased the firm’s visibility and its ability to turn search demand into enquiries.
Increase in website traffic YoY
Increase in enquiries
Return on Investment
From an outdated CMS to a platform driving record enquiries
What began as the need to replace an ageing website became a wider transformation of the firm’s digital presence.
By combining a modern WordPress platform with ongoing SEO, content and conversion optimisation, Vitale created the foundations for sustainable organic growth.
The result was a 400% year-on-year increase in website traffic and a 100% increase in enquiries, helping the firm achieve record levels of enquiries through its website.
Want more Organic enquiries?
From replacing outdated platforms to improving search rankings and improving conversion,
VITALE can help turn your website into a measurable source of enquiries and new business.